It’s often that designers are called upon to show what can’t be done, what hasn’t been done and essentially how these two situations can be solved. The underlying issue is of course how to do that in a time frame that is possible and within market reality. In “He’s Got Star Trek” vision different mechanisms are evaluated by firms that consistently are able to make this happen. A well detailed toolbox for success.
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The notion of what design is becomes hotly debated however from the perspective of doing what’s never been done before, the role is as the driver. In the landmark study “The Role of Design in Technological Innovation” we see a series of tools and mechanisms of how this can be applied to all aspects of the new product design process. A simple and detailed toolset.
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How are designers, external and internal capable of maximizing a firms chance of not only creating, manufacturing, but elevating the parent firm to market success? The way designers are organized within the firm and herded like cats. A recent breakdown of a balanced model for organizing and dealing with the challenges of designers is detailed in “External designers in product design processes of small manufacturing firms” an excellent tool in dealing with the myriad of challenges in New Product Development.